Businesses, united
One voice for Tucumcari's motels, restaurants, shops, and attractions — marketing the town together instead of one storefront at a time.
Our mission
To unite Tucumcari's businesses, cultures, Route 66 heritage, and genuine small town hospitality into a compelling regional destination that drives visitor traffic, extends stays, and grows sustainable economic growth.
Route 66 heritage
The neon, the murals, the mountain, the centennial — the story travelers already want, told well enough to make them stop, stay, and come back.
Genuine hospitality
Small-town welcome is the product. Longer stays and stronger visitor traffic grow an economy every business in town shares.
Founding members wanted
Tucumcari Tourism is business-led — which means it is led by you.